Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Description

As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.

Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http://cw.routledge.com/textbooks/041528421X/.

This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.


Download Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corpora (9780415284219).pdf, available at hilmarfarid.com for free.

Details

Author(s)
John Balmer, Stephen Greyser
Format
Paperback | 384 pages
Dimensions
171 x 248 x 17.78mm | 748g
Publication date
01 Apr 2003
Publisher
Taylor & Francis Ltd
Imprint
ROUTLEDGE
Publication City/Country
London, United Kingdom
Language
English
ISBN10
041528421X
ISBN13
9780415284219
Bestsellers rank
475,609